The problem I have lies in the lack of respect for the strength and conditioning industry and its pioneers. Everyone wants a quick fix—a special program, but that just doesn’t exist. So, once they determine that there are too many people who know more, and too many resources to read, they must find something new to latch on to. Insert the latest and greatest workout—we must reinvent the wheel if we can’t quite understand the wheel. In my opinion, it’s all just marketing to a generation who needs to be told what is good, bad, cool, popular, healthy, etc. Invent a new program, link with Reebok or Nike, pay some celebs to endorse it, air it on TV, kinesieo tape your face, and Boom! There it is. Because the general public knows so little, it’s quite easy to impress them. They hear so much bullshit on TV, radio, Facebook, and from personal trainers that they will believe anything you say as long as you 1) Say it with authority, 2) Have some stupid letters by your name, and 3) Use words they are unfamiliar with. The best part is NOBODY EVER ASKS WHY. Whenever I have a client do something, I tell them why. However, if I didn’t, they wouldn’t ask. I could tell someone to take his shirt off and scream when doing bench because it increases neural drive by 15 percent, and before you know it, his shirt would be off and he’d be yelling like Christen Bale’s rant on the set of Terminator Salvation.